AI Visibility Audit
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Prepared by saigon.digital · May 2026
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Your customers aren't just browsing Amazon anymore — they're asking ChatGPT, Perplexity, and Google AI which earplugs to buy. This audit shows exactly where Welove stands, who's winning those recommendations, and what to do next.
Saigon Digital transformed how Ski.com shows up online. Beyond rebuilding our platform, they helped us rethink our entire search and AI visibility strategy. We saw a significant uplift in organic traffic, our content started appearing in AI-generated travel recommendations, and the quality of inbound leads improved dramatically. They understand where digital discovery is heading and how to turn visibility into real commercial results.
See how we've helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where Welove Creations stands in the AI search era — and the opportunity cost of the current visibility gap.
Welove Creations has built a genuinely innovative product — the world's first earplugs with a UV sanitiser case, a Red Dot Design Award winner in 2025, available on Amazon with growing brand recognition. Yet when consumers ask ChatGPT, Google AI, or Perplexity "what are the best earplugs for sleep?", Welove doesn't appear anywhere. Loop, QuietOn, Alpine, and Mack's dominate every single AI recommendation. The problem isn't your product — it's that your domain authority (DR 2) is so low that AI engines can't find the signals they need to recommend you, and every month that gap compounds as competitors publish the comparison content these models train on.
We tested how Welove Creations appears when potential buyers ask AI tools to recommend earplugs for sleep, travel, and focus. Here's what we found.
ChatGPT defaults to well-established earplug brands like Loop, QuietOn, Mack's, and Alpine for sleep and travel queries. Welove Creations does not appear in any recommendation set despite its Red Dot award and innovative UV sanitiser feature.
AI Overviews for "best earplugs for sleep" consistently surface Loop Dream, Loop Quiet 2, QuietOn, Alpine SleepDeep, and Mack's. Welove does not appear in any of the four tested buyer queries.
Perplexity draws from sleep product review sites, Sleep Foundation rankings, and Consumer Reports. Without presence on major "best earplugs" lists or review roundups, Welove has no pathway into Perplexity's recommendations.
Gemini pulls from the same high-authority review and comparison sources. No evidence of Welove appearing in any Gemini-generated earplug recommendation despite a genuinely differentiated product.
0 / 4 platforms currently surface Welove Creations in relevant AI-generated recommendations for earplug, sleep, travel, or focus queries.
Structured product schema on every page, educational content ("best earplugs for HSP", "UV sanitiser vs regular cases"), prominent Sleep Foundation or Consumer Reports features, "Welove vs Loop" comparison pages, and consistent brand mentions across sleep/wellness review sites — the exact signals competitors are providing.
We ran the exact searches your prospective customers use when asking AI tools and Google to recommend earplugs. Here's who appeared — and whether Welove was in the answer.
Welove does not appear in any of the four tested buyer queries — not even for "highly sensitive people" which is a core audience Welove actively targets on its website. Loop dominates every single result (appearing in all 4 queries), while Alpine and Mack's appear in 3 of 4. The same brands win because they've published the structured comparison and educational content AI models extract.
Welove's UV sanitiser case is a genuine first-in-category innovation that no competitor offers. The HSP (highly sensitive people) positioning is also unique and underserved in AI results. The opportunity is to own "earplugs with UV hygiene" and "earplugs for sensitive people" as categories in AI results through strategic content. This is a content and authority problem, not a product problem.
These are the brands currently winning AI recommendations in your market. Understanding why they're cited — and you're not — reveals the exact gap to close.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| Welove Creations You | 2 | Not Cited | Not Appearing | Not Cited | Audit target |
| Loop Earplugs | 72 | Cited | Appearing | Cited | Massive SEO-driven content strategy with dedicated pages for every use case (sleep, focus, travel, HSP). Featured on Sleep Foundation, Consumer Reports, CNN. Owns 25% of organic search traffic through educational content. Red Dot winner marketing amplified across all channels. |
| Flare Audio | 61 | Cited | Appearing | Partial | Unique "Calmer" positioning for noise sensitivity and neurodivergent audiences. Extensively featured on HSP and autism blogs. Strong third-party editorial coverage in tech and wellness publications drives AI model training data. |
| Alpine Hearing Protection | 48 | Cited | Appearing | Cited | Dedicated product lines per use case (SleepSoft, SleepDeep, Silence) with structured FAQ pages. Features on major "best earplugs" lists from Sleep Foundation, Yahoo Health, and Consumer Reports drive consistent AI visibility. |
| QuietOn | 44 | Cited | Appearing | Partial | Premium ANC earplug positioning. Strong CNN, ABC News, and Yahoo Health features. Comparison content "QuietOn vs Loop" pages. High-authority press coverage translates directly into AI recommendation signals. |
| Mack's Earplugs | 43 | Partial | Appearing | Partial | "#1 Doctor Recommended" brand positioning cited across medical and sleep review sites. Decades of brand authority and Amazon dominance. Use-case-specific product pages with FAQ schema for AI extraction. |
Badge key: Cited Partial Not Cited DR scores from Ahrefs API (May 2026).
These are the highest-leverage changes Welove Creations can make right now to start building AI visibility and closing the gap with competitors.
Create a dedicated content section on welovecreations.com with educational guides: "Why UV Sanitising Matters for Earplug Hygiene", "Welove vs Loop: Comfort, Hygiene & Design Compared", "Best Earplugs for HSPs & Sensitive Sleepers". Add FAQ schema to every page. This is the #1 content format AI engines extract and cite — and nobody is owning the "hygiene-first earplugs" category yet.
Pitch Welove earplugs to Sleep Foundation, Consumer Reports, CNN Underscored, Yahoo Health, and TechRadar for inclusion in their "best earplugs" roundups. These are the exact sources AI models reference. A single Sleep Foundation feature could shift your DR from 2 to 15+ and unlock AI citations across all four platforms. Leverage the Red Dot 2025 award as an editorial hook.
Your Shopify store currently lacks the structured data AI engines use to understand products. Add Product schema with reviews, FAQ schema on product pages, aggregate rating markup, and "How To" schema for your earplug fitting guides. This converts your existing pages into AI-readable signals immediately — a quick technical win that compounds with every content piece you publish.
This audit shows the problem. We have a clear strategy to fix it — and results typically show within the first 60 days of engagement.
Welove Creations has a Red Dot Award-winning product with a genuine first-in-category innovation — earplugs with UV sanitisation. What's missing is the digital authority and structured content layer that converts product innovation into AI recommendations. We've helped DTC brands, consumer products, and technology companies close exactly this gap. A 30-minute call is all it takes to map out a plan.
Nick Rowe · CEO & Co-Founder, Saigon Digital
Full GEO strategy, content plan, structured data implementation, authority-building roadmap, and monthly performance reporting — all focused on AI search visibility for DTC consumer product brands.
Most clients start seeing AI citation improvements within 45–60 days. For a brand with Welove's product quality and Red Dot credentials, the content gap is fixable — competitive parity on AI platforms is achievable within 90–120 days.
Every month Loop publishes more use-case pages, Alpine secures more review features, and QuietOn builds more comparison content. The AI recommendation gap widens. Consumers are increasingly asking AI "which earplugs should I buy?" — and right now, the answer never includes Welove.